Brands and creators are no longer limiting themselves to single campaigns. Through Creator Ambassador Programs, brands are able to develop...
Read MoreNon-Metro Creators in India Are Changing How Brands Find Talent
For years when companies were looking for creators, they generally started by looking in the large cities. Most of the...
Read MoreUGC Whitelisting and How Creator Posts Become Brand Ads
A creator uploads a video to Instagram, people view it, comments begin to appear, and the brand then notices an...
Read MoreTier 3 Creators and Brand Collaborations: Why Smaller Cities Deserve More Attention
For years, brands have looked towards major cities when planning creator campaigns. Mumbai, Delhi, Bengaluru, and Hyderabad have plenty of...
Read MoreYouTube New Monetisation Rules: From Shorts to Monetisation, What’s New?
What are the new YouTube rules? Here’s what’s changed regarding Shorts and monetisation. Once more, YouTube is altering the rules,...
Read MoreEmployee-Generated Content: Why the People Inside Your Brand Matter
Employee-Generated Content is becoming an interesting way for brands to show the people behind the business. Rather than having every...
Read MoreCreator Campaign ROI: Are Those Views Really Helping Your Brand?
When a creator promotes your product and the video gets 500,000 views, the whole team feels excited. But then someone...
Read MoreCreator-Led Commerce: When Creators Become Part of the Shopping Experience
People don’t always go looking for products. Sometimes they see a creator using something in a Reel, talking about it...
Read MoreMeta Ads Video Agency: When Meta Ads Stop Working It May Be Your Video Strategy
Meta Ads can bring attention to a brand quickly, but that does not mean every campaign will keep delivering the...
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