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Latest insights, news, and trends from the leaders in creator driven content.

Creator Ambassador Programs Are Changing Long-Term Brand Partnerships
Social Media Growth

Creator Ambassador Programs Are Changing Long-Term Brand Partnerships

Brands and creators are no longer limiting themselves to single campaigns. Through Creator Ambassador Programs, brands are able to develop...
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Non-Metro Creators in India Are Changing How Brands Find Talent
Creator Hub

Non-Metro Creators in India Are Changing How Brands Find Talent

For years when companies were looking for creators, they generally started by looking in the large cities. Most of the...
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UGC Whitelisting and How Creator Posts Become Brand Ads
Video & UGC Production

UGC Whitelisting and How Creator Posts Become Brand Ads

A creator uploads a video to Instagram, people view it, comments begin to appear, and the brand then notices an...
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Tier 3 Creators and Brand Collaborations: Why Smaller Cities Deserve More Attention
Brand Collaborations

Tier 3 Creators and Brand Collaborations: Why Smaller Cities Deserve More Attention

For years, brands have looked towards major cities when planning creator campaigns. Mumbai, Delhi, Bengaluru, and Hyderabad have plenty of...
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YouTube New Monetisation Rules: From Shorts to Monetisation, What’s New?
Creator HubYouTube

YouTube New Monetisation Rules: From Shorts to Monetisation, What’s New?

What are the new YouTube rules? Here’s what’s changed regarding Shorts and monetisation. Once more, YouTube is altering the rules,...
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Employee-Generated Content: Why the People Inside Your Brand Matter
Brand Collaborations

Employee-Generated Content: Why the People Inside Your Brand Matter

Employee-Generated Content is becoming an interesting way for brands to show the people behind the business. Rather than having every...
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Creator Campaign ROI: Are Those Views Really Helping Your Brand?
Creator Hub

Creator Campaign ROI: Are Those Views Really Helping Your Brand?

When a creator promotes your product and the video gets 500,000 views, the whole team feels excited. But then someone...
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Creator-Led Commerce: When Creators Become Part of the Shopping Experience
Creator Hub

Creator-Led Commerce: When Creators Become Part of the Shopping Experience

People don’t always go looking for products. Sometimes they see a creator using something in a Reel, talking about it...
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Meta Ads Video Agency: When Meta Ads Stop Working It May Be Your Video Strategy
Video & UGC Production

Meta Ads Video Agency: When Meta Ads Stop Working It May Be Your Video Strategy

Meta Ads can bring attention to a brand quickly, but that does not mean every campaign will keep delivering the...
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